Our Story

Mr.Group is a Southeast Asia-focused marketing company with particular strengths in the Vietnamese, Thai, and Malaysian markets.

Overseas marketing requires more than just advertising. From understanding the unique cultures and consumption patterns of each region to building effective business models that work in emerging markets, we provide comprehensive solutions that go beyond traditional marketing approaches.

Global Marketing

Supporting K-Brand's local market entry in Southeast Asia.

Global Media Commerce Platform

Ceo Message

Global expansion is
not a choice, but a survival strategy

Southeast Asia represents endless opportunities, covering online and offline marketing channels. Instagram, TikTok, and other social media platforms provide the core of Southeast Asian marketing. Understanding consumer behavior through systematic data analysis is essential. Our overseas expansion expertise comes from extensive experience. We've successfully supported numerous companies entering Vietnamese markets with customized strategies for each business. Building long-term partnerships rather than short-term transactions is our commitment. MisterGroup is here to support your journey.

CEO HYE-JEON YU

Extensive experience and expertise in Southeast Asia

Partners

Vietnam

MBS PARTNERS 서덕열
Service Representative

Oakwood Hotel Floor 12 Cloud12
Kitechen & Bar Opening and OperationsVietnam
Branch The Coffee Nest (Coffee Shop) & The Nest Cowork
Vietnam High-End Snow Ball Housing (Luxury Apartment Project)
27-hole Golf Course, Club House, Hotel, Service Residence

Vietnam

VIKOWORKS Tony

Hochiminh City Consulting Services
AT Rental Various Company Vietnam Operations

Malaysia

HATTEN KOREA 지창식 대표

HATTEN KOREA Representative Office
HATTEN KOREA SDN BHD Malaysia Operations
Element mall:
Jalan Melaka Raya 23, Hatten City, 75000
Malaysian Franchises Operations
and Korean Product Distribution

Taking K-Food Global!

Introducing Korean flavors that
foreigners can easily enjoy – authentic Korean taste

Service

Total solutions from product development to distribution and export

Mr.Group provides comprehensive support for Korean agricultural products, from developing
optimal products for local markets to establishing distribution channels and executing marketing strategies.
Particularly, we leverage our extensive network in overseas markets to connect with local distributors and retailers, helping clients systematically enter new international markets and establish the global presence of K-Food.

Key Services

If you have the idea, MisterGroup will help bring it to market

Korean Agricultural Product Manufacturing & Recipe Development

OEM/ODM Production Planning
& Quality Control

Domestic Distribution
& Online Product
Listing

Overseas Exhibition
& Export
Marketing

In-house brand development & global export

Food-tech specialized company Mr.Group combines traditional flavors
with modern technology to develop practical products suitable
for export and overseas markets.

Mr.Group develops products that perfectly balance traditional technology with
global market demands, successfully establishing Korean products
(K-Food) in international markets.

Representative Food

Seoripul
Makgeolli Kit

Just add water – fresh, unpasteurized Makgeolli ready in 48 hours

Seoripul Kimchi Pancake Kit

Just add water – ready-to-cook Kimchi Pancake Mix

Seoripul
Festival Kit

A party set with Makgeolli Kit + Kimchi Pancake Kit

Jjajang Block
(Black Rock)

Just add hot water – rich Jjajang (black bean sauce) instantly ready. Easy to enjoy anywhere –
perfect for camping, travel, and overseas use

Domestic and international distribution

Domestic

Department stores, convenience stores, grocery stores,
tourist duty-free shops
Online distribution and marketing

International

Southeast Asia, Japan, US and other global export focus
New market development through distribution partnerships and export maximization

Total solution for Southeast Asian market entry

From laying the foundation for marketing to total solutions,
MisterGroup provides comprehensive support

Services include

Local Market Research & Market Entry Support

New trends, local culture,
consumer research
Market research and competitor
analysis planning

Brand Building & Consulting

Advertising, PR, and strategic planning for market penetration
Brand strategy development and local brand positioning

Export Support & Logistics

Product registration (FDA, customs, etc.)
Import partner development and
logistics/B2B support

Local Exhibition & Buyer Matching

Vietnam local buyer matching services
Buyer introductions and consultation services

Local Market Research & Advertising

Local cooking demonstrations
Buyer meetings and live demonstration
events Online video content creation

Local Marketing Operations

SNS local marketing
and online advertising strategy
Integrated content development and marketing operations

Certifications

Intellectual property status

Certification system authorization, quality management system certification, research and development certification, trademark and various patent applications

Performance

Key performance

Influencer / Review marketing

Mr.Group provides comprehensive support from mega-celebrities and micro-influencers to Japanese reviewers, helping various Southeast Asian influencers increase brand awareness and drive sales effectively.
Particularly, we build powerful influencer networks centered on Korean product specialists, maximizing the characteristics of Korean products including K-Food, K-Beauty, and health foods.
Additionally, we provide top-level brand promotion through partnerships with Korea’s leading celebrities, offering review content and viral marketing that resonates with local audiences.

Offline events and export consultation meetings

Mr.Group organizes large-scale offline events and cooking demonstrations to connect Korean companies with local buyers through hands-on experiences.
We work with various organizations including agricultural product cooperatives, Daegu City, Seoul Tourism Organization, and KOTRA to provide diverse collaborations and report to numerous successful business case studies.
We host comprehensive offline consulting sessions combining local markets and practical business insights.

Video production and live broadcasting

Mr.Group plans and produces a variety of content suitable for the video-focused era, and produces and distributes live content including cooking shows in Southeast Asia.
Through young generations who connect to live local cooking demonstrations, we effectively present product and brand appeals.
We have extensive video marketing experience with various agencies including Eighteen (advertising and promotion agency), Busan Tourism Organization, Daegu City, and Seoul City. We offer content that combines authenticity and appeal for overseas markets.

Channel

Distribution channel

Vietnam

Cloud 12 kitchen & Bar

12th floor Oakwood Hotel, 330A-330B Ung Van Khiem, Binh Thanh District, Ho Chi Minh

Specialty items: Various alcoholic beverages including beer, spirits, and makgeolli with cuisine
Target market: Foreigners and Vietnamese upper class
Oakwood Hotel Chain (4 locations total in Vietnam)